Being a mother is hard work, from the day a woman realizes that she is carrying a child in her womb to the day when that child is old enough to take care of itself. But one worry that all mothers share around the world is ensuring that their child gets the proper nutrition in those crucial development years.
Unfortunately, with the abundance of processed and cheap foods available in the market and the scarcity of organic options, mothers are forced to feed their children foods that are not the best for their health. This is exactly the problem that actress-turned-entrepreneur Jennifer Garner is aiming to tackle with her baby food company called Once Upon A Farm.
Making It Accessible To Everyone
In the early part of this March, Garner made the announcement that her brand would be making itself available to those families that are eligible according to the WIC criteria.
The WIC, which stands for Women, Infants, Children, is a program that has been launched by the USDA with the mission of making sure that these groups, with children up to the age of 5, are provided with adequate support to ensure that all of their nutritional requirements are being fulfilled.
The program is doing this by not only giving rich-in-nutrition foods as well as dietary supplements to such at-risk groups, but also by disseminating information to create awareness about the importance of consuming a healthy diet, and the channels women should use to seek healthcare assistance if and when needed.
A Save The Children Ambassador
The 46-year-old actress is also an ambassador for Save The Children, an NGO working around the globe for the betterment of the lives of those children who are living in developing countries.
According to her, she has spent the past 10 years or so interacting with lower-income families, and has realized that every mother is concerned for the health and well-being of her children and wants to provide them the absolute best of everything.
That is why she is thrilled that her company’s baby food products, which she believes are among the best quality baby food available in the market, has now been approved by the WIC for two states in the US, namely Florida as well as West Virginia (which is also the home state for Garner), allowing the company to provide baby food for around 125K children that are born in low-income families. Now Garner is aiming to secure a similar approval for the rest of the 48 states in the US.
Co-Founded In 2017
Once Upon A Farm came into existence back in 2017 when it was co-founded by both Garner as well as the ex-CEO of the company Annie’s, John Foraker. Garner has three children of her own as well and hence is personally very much involved in the company’s progress.
Recently, back in February, the actress visited the California Costco and started handing out samples of the cold-pressed smoothie being made by her company to the customers.